Marketing Analytics and Retail Business Management

Marketing Analytics and Retail Business Management


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Marketing Analytics and Retail Business Management


  • You will need a PC with any version of Excel installed in it

  • Basic understanding of Excel operations like opening, closing and saving a file


What you will learn in this course:-

  • Become proficient in using powerful tools such as excel solver to create forecasting models
  • Learn how to estimate the trend and seasonal aspects of sales
  • Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
  • Understand how to interpret the result of Linear Regression model and translate them into actionable insight
  • Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
  • Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
  • Perform RFM (Recency, frequency, and monetary value) analysis to help you maximize profit from promotional mail campaigns.
  • Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • Incorporate the impact of discount rate and retention rate to calculate customer value


Short discription:-

  • You’re looking for a complete course on understanding Marketing Analytics and Retail Business Management to drive business decisions involving production schedules, inventory management, promotional mail optimization, store layouting, estimating right bundle price, customer valuation and many other parts of the business., right?

    You’ve found the right Marketing Analytics & Retail Business Management course! This course teaches you everything you need to know about different forecasting models, Market Basket analysis, conducting market research, marketing analytics, RFM (recency, frequency, monetary) analysis, Customer Valuation methods & Price Bundling analysis and how to implement these models in Excel using advanced excel tool.

Who is this course for-

  • Anyone curious to learn the analytics behind most popular marketing startegies

Course Specifications-

  • 11 hours on-demand video
  • 4 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

Note:- Udemy Courses coupon code will be deactivated in 48 hours, enroll as soon as possible. 

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